October is the date set for Barnes & Noble to launch its award winning NOOK reading devices in the UK. This morning Barnes & Noble has announced its first partnership with leading UK retailer John Lewis to offer NOOK Products and Digital Content.
John Lewis will bring the NOOK reading experience, and leading digital bookstore to its physical stores and online sales channels this autumn. The press release states that a partnership with John Lewis will fortify Barnes & Noble’s newly-announced UK presence, and allow UK shoppers to see, touch and experience NOOK devices and digital content.
“…see, touch and experience…”
This is not only the first partnership that Barnes & Noble has announced, but the first partnership outside the US at all.
John Lewis will offer the NOOK reading devices across all 37 UK stores, and on www.johnlewis.com. We are expecting the NOOK Simple Touch, and NOOK Simple Touch with GlowLight in the Autumn, and both will be available at John Lewis with prominent displays in store and online upon launch.
Of course, the partnership with John Lewis doesn’t mean us UK folk will not be able to buy direct, we will still have that option via the NOOK storefront at www.nook.co.uk.
Jamie Iannon, President of Digital Products at Barnes & Noble stated:
“John Lewis is where knowledgeable customers turn for trusted advice on the best products to purchase, and they are a perfect partner to help launch NOOK in the UK, we look forward to bringing more choice and convenience to discerning UK customers with our critically acclaimed line of reading devices and expansive selection of content.”
Ed Connoly, Director of buying for electricals and home technology at John Lewis stated:
“Always first with the latest technology, John Lewis is thrilled to be chosen as the premier UK launch retailer for the NOOK. This award-winning line of eReaders adds greater choice to this expanding category. We think our customers will love NOOK’s adaptability thanks to its E Ink display and unique built-in GlowLight, perfect for day or night time reading.”
We are excited at the partnership with John Lewis, and we wonder if they will apply their 2 year guarantee to B&N NOOK devices (which is always a bonus).
Will you be buying a NOOK? Are you excited at the John Lewis partnership? Let us know in the comments below!
© TEKCORE UK LTD. 2012